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PRODUCT // IMAGE OPTIMIZATION LAYER

Cut image payload by 71%. Ship in under 8 minutes. Zero code from your team.

Pixlog is the AI image optimization platform that automatically compresses, reformats and CDN-delivers every product photo on your store. Independent Catchpoint testing, Q2 2024, confirms a median 71% reduction in image weight within 10 minutes of install — without a single line of code from your engineering team.

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No credit card  •  Audit in 20 min  •  SOC 2 Type II certified since Nov 2023

  • 2,800+brands shipping faster
  • 4.8/5G2, 412 reviews
  • #1G2 Spring 2024 Grid®
FORMAT MATRIX // 01 / 04

The four formats Pixlog serves per visitor — visually lossless, never destructive.

Pixlog doesn't pick one codec and force it on everyone. Our patented per-device format selection evaluates every request, picks the best supported modern format for that browser, and ships it from the edge PoP closest to the visitor — at a quality target our ML pipeline has tuned across 4.1 billion real-world product images.

  1. 01

    AVIF

    Chrome desktop & Android · ~50% smaller than WebP at matched perceptual quality

    Our default for ~63% of global traffic. AVIF gives the best compression-per-bit on stills, and Pixlog's encoder biases toward texture retention on product surfaces — matte, gloss, knit, glass — so PDP hero shots stay sharp instead of smudgy.

    QUALITY
    Visually lossless
    TYPICAL Δ
    −68% vs JPEG
    SUPPORT
    94% of 2024 traffic
  2. 02

    WebP

    Universal fallback · Safari 14+, all Chromium, Firefox, Edge

    When a visitor lands on a browser without AVIF support, Pixlog steps down to WebP without losing the per-device negotiation. Animated product shots and 360° spinners stay smooth because we serve animated WebP where the source is animated.

    QUALITY
    Visually lossless
    TYPICAL Δ
    −34% vs JPEG
    SUPPORT
    97% of 2024 traffic
  3. 03

    JPEG XL

    Pro-grade · supported in select Chromium builds & via library shim

    JPEG XL is the format we reach for when an asset is going to be zoomed, cropped, or re-exported downstream. Its progressive decode lets PDP thumbnails feel instant on slow connections, and it preserves EXIF & ICC profiles losslessly — useful for fashion and luxury catalogues.

    QUALITY
    Visually lossless
    TYPICAL Δ
    −60% vs JPEG
    SUPPORT
    12% native, 38% via shim
  4. 04

    HEIC

    Safari on iOS & macOS · Apple's preferred still-image codec

    When we detect Safari on an Apple device, we serve HEIC. Apple's container is famously efficient on photographic content — skin tones, fabric textures, food — and because it ships natively, iPhone shoppers decode it on the GPU with no extra battery cost.

    QUALITY
    Visually lossless
    TYPICAL Δ
    −45% vs JPEG
    SUPPORT
    28% of 2024 traffic

All compression targets are visually lossless at the tuned perceptual threshold — measured by SSIMULACRA2 against the original. We never claim zero loss; we prove it on every asset.

NATIVE INTEGRATIONS // 02 / 04

One click. Eight platforms. Live in under 8 minutes.

Pixlog ships native connectors for the stacks e-commerce and marketing teams actually run — no glue scripts, no reverse-proxy rewrites, no engineering tickets. Install, point your image URLs at the Pixlog edge, and the next request is the optimized one.

Shopify

App-store install. Auto-rewrites product, collection and theme asset URLs on publish. Works with Shopify CDN and Hydrogen storefronts.

06:42 median install

BigCommerce

Single-click extension from the BigCommerce app marketplace. Handles Stencil and headless Catalyst themes without theme-file edits.

07:11 median install

Magento / Adobe Commerce

Composer module with full product-media and CMS-block coverage. Resizes on import so your DAM stays canonical.

07:48 median install

WordPress / Webflow / Next.js

Plugin for WordPress & Webflow, an next/image-compatible loader for Next.js. CDN rewrites happen at the framework boundary, not in your templates.

05:55 median install

Independently verified — Forrester Wave™ 2024 scored Pixlog 4.7 / 5 on time-to-value. Read the customer stories →

pixlog-edge · per-device negotiation

→ REQUEST /cdn-cgi/image/product/hero-01.jpg

· UA Mozilla/5.0 (iPhone; CPU iPhone OS 17_4) Safari/604.1

· ACCEPT image/avif,image/heic,image/webp,image/jpeg

· VIEWPORT390 × 844 · dpr 3 · save-data off

── ROUTE ───────────────────────

✓ DEVICE iPhone · Safari 17 · iOS

✓ FORMAT HEIC — native decode on Apple GPU

✓ RESIZE 1170 × 1170 (390 × 3 dpr)

✓ QUALITY visually lossless · SSIMULACRA2 89.4

✓ EDGE lax1 · 14ms TTFB · served

── DELIVERED ───────────────────

→ 164 KB vs 2.4 MB source — −93.2% on this visitor

PER-DEVICE DELIVERY // 03 / 04

Negotiated per visitor, not per site.

The 71% payload reduction isn't a site-wide average — it's the median outcome of a per-request negotiation. Pixlog reads the visitor's User-Agent, Accept header, viewport, DPR, Save-Data preference and network class, then serves the best format and resolution for that connection, that device, that moment.

  • iOS SafariHEIC at device-native DPR, retina-sharp without 3× oversize.
  • Chrome AndroidAVIF with aggressive texture preservation on PDP imagery.
  • Save-Data onJPEG fallback, capped at 60 KB per asset — protects LCP on 3G.
  • Desktop RetinaAVIF or WebP at 2× DPR, max 2400 px on the long edge.

This is the per-device format selection we hold a patent on. The 71% figure holds because the negotiation is individual, not global.

EDGE NETWORK // 04 / 04

Infrastructure-grade. Built by the team that shipped Cloudflare & Google Photos.

Pixlog runs on 47 points-of-presence across six continents. Median global TTFB of 18ms. 99.995% delivery uptime measured over the trailing 90 days. 9.2 billion image transformations per day — and rising.

47 PoPs Edge points-of-presence across 6 continents
18ms MEDIAN TTFB Global median time-to-first-byte, trailing 90 days
99.995% UPTIME Edge delivery uptime SLA, audited quarterly
9.2B / DAY Image transformations processed across the network

SOC 2 Type II certified since November 2023  •  87 engineers across Lisbon, San Francisco and Singapore  •  4.1B-image training set  •  2024 Webby winner, Best Technical Achievement in E-commerce

FREE 20-MINUTE IMAGE AUDIT

Find out what your images are costing you.

Send us a URL. In 20 minutes we'll show you the exact payload savings, format upgrades and Lighthouse lift Pixlog would ship to your storefront on day one — before you commit a single engineering hour.

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